We are especially proud that we received a CSR Special Award at the Promotion of the Year ceremony for our “Pink October – Help Us Help!” campaign in the Food category.

This is already the fourth time our work has been recognized at the competition organized by Trade Magazin, which has been running for 16 years—an achievement that means both validation and continued motivation for us.

A Cause That Goes Beyond the Product

October is Breast Cancer Awareness Month. During this time, brands around the world turn pink to raise awareness of a disease that affects more than 2.3 million women each year—and men as well.

At Eisberg, we believe awareness has real impact when it is paired with action.

With our iconic pink-packaged Pink Mix product, we join this cause every year—raising awareness about the importance of early detection while also providing tangible support.

In 2025, the product returned to store shelves for the fifth time, and part of the revenue from sales was donated to support the work of the Mellrákinfó Egyesület.

Collaboration That Creates Real Impact

At the heart of our campaign lies awareness and collaboration.
Together with Halom Borbála – the founder of MellrákinfĂł EgyesĂĽlet-, we aim to encourage more open conversations about prevention, the importance of screening, and how support can become real help for those who need it most.

“Each year, our partners stand by us, providing space and opportunities to promote our Pink Mix product. This shared commitment to giving back strengthens our message, while also offering a sustainable, business-driven solution that boosts sales,” – highlighted Laura Spielmann, marketing- and communication lead of Eisberg Hungary Kft., who presented the winning entry to the professional audience on April 23.

Thank You for Making a Difference Together

This recognition is a shared success.
We would like to thank our partners, colleagues, customers—and the Mellrákinfó Association—for standing with us and supporting an important cause every October.

Because we believe: awareness is the first step, and together, we can create real change. 🌸