October is recognized worldwide as Breast Cancer Awareness Month. In this spirit, Eisberg Hungary Kft. created the Pink Mix fresh salad mix three years ago to support the efforts of the Mellrákinfó Association. The pink-wrapped salad is available in stores every October to promote the importance of breast cancer screenings, as early detection significantly increases the chances of successful treatment.

In Hungary, breast cancer remains the leading cause of death among women, despite the fact that the 5-year survival rate for early-detected cases is 95%. However, only 40-50% of Hungarian women take advantage of free screening programs, compared to an 80% participation rate in Scandinavian countries.

The Mellrákinfó Association was founded in 2015 by Bori Halom, inspired by her personal experience with the disease. The association’s goals are to raise awareness about early detection, emphasize the importance of mammography screenings, and educate women about body awareness from a young age. This is particularly crucial as more women in their 20s and 30s are affected. These objectives were central to the association’s campaign this year.

“Every year, I think we can’t exceed what we’ve done before, but again and again I realize it’s indeed possible” said Bori Halom, president of the association. “It’s amazing to see how many responsible companies and wonderful people support our cause. Eisberg is one of them. The company has supported the association for eight years and even created a unique salad mix three years ago specifically to aid the fight against breast cancer. Through the beautiful packaging of Pink Mix, our messages have reached hundreds of thousands of women,” added the association’s founder.

Eisberg’s heartfelt commitment to helping

“The fundraising campaign lasted throughout October in stores, with Eisberg donating 10 Hungarian Forints per Pink Mix sold—double the previous years’ contribution of 5 Hungarian Forints—to the Mellrákinfó Association. Based on customer feedback, it’s clear that health-conscious shoppers love and actively seek out Pink Mix in October. This is reflected in the numbers: compared to last year, the number of packages sold increased by 26%. With customers’ help, 600,000 Hungarian Forints were raised to support the fight against breast cancer. Eisberg donated 550,000 Hungarian Forints to the Mellrákinfó Association, which will use the funds to support the oncology department of a rural hospital. An additional 50,000 Hungarian Forints was allocated to a healthcare institution selected by Tesco through their Go Pink campaign,” summarized by Judit Gál, Eisberg’s Marketing and Communications Manager.

The Pink Mix appeared in various locations beyond store shelves. In mid-September, visitors at the Race for the Cure® walk in Csopak—part of the Mellrákinfó Association’s 8th National Conference—got a chance to sample the mix before the campaign officially began. The salad was also a hit at the 38th SPAR Budapest Marathon, where participants dressed in pink received a package of Pink Mix as a gift. In October, Eisberg organized its traditional Pink Day for employees, with Pink Mix playing a central role. During the event, Bori Halom spoke about the importance of early detection, screenings, and common myths and facts about breast cancer. The discussion also covered mental and physical health connections, women’s roles, and the power of female communities.

Support for the Mellrákinfó Association continues to grow each year. This includes the Pink Gastro campaign, which saw participation from more than 50 dining establishments this year. Joining for the first time was Central and Eastern Europe’s largest catering company, reaching nearly 17,000 additional people.

Several smaller sporting events were also organized under the banner of Pink October. At the end of the month, 60 participants in pink kangoo outfits bounced around Budapest’s City Park, tracing an imaginary ribbon around the area. This awareness-raising initiative by the Kangoo Jump’s Hungary team also served as a fundraiser for the Mellrákinfó Association. Similarly, a 90-minute Inside Flow Yoga session at the InterContinental Hotel donated participation fees to the association. At both events, participants in pink received a Pink Mix salad package as a gift.

Numerous other events in October supported the association, whose founder stated that their message about the importance of fighting breast cancer reached hundreds of thousands of people. As in previous years, this year’s campaign proceeds will be used by the Mellrákinfó Association to support the oncology department of a rural hospital.