Let’s bring Colour to Our Lives and to Our Plates! Eisberg – Colour Your Life!

Budapest, December 3, 2024 – For more than three decades, Eisberg has been synonymous with health in Hungary. However, the brand has grown beyond that, becoming a key player in the local market through continuous product innovation and active social responsibility efforts. Now, Eisberg is reaching a new milestone: entering 2025 with a new slogan, refreshed branding, and products that prioritize both health and convenience. Alongside the visual transformation, the company is launching a multi-year campaign inviting not only consumers but also NGOs to join in promoting a healthy lifestyle.

As part of this visual renewal, the entire Eisberg brand is undergoing a complete redesign, not just in Hungary but across all Eisberg markets. From December, customers will start seeing a revamped logo and the new “Colour Your Life” slogan, emphasizing the importance of a balanced diet and diverse, colorful meals. Perhaps the most noticeable change for shoppers will be on store shelves, where Eisberg’s entire product range will gradually appear in redesigned packaging.

Beyond the refreshed look, the company remains committed to product innovation, keeping up with rapidly changing consumer needs. “The two dominant consumer trends of the past decade remain strong—demand for healthy foods and convenient ready-to-eat products continues to grow. Pre-washed, packaged salads are no longer a novelty; they are a staple in most shopping baskets. In 2024, salad bowls took the Hungarian market by storm,” highlighted Judit Szalai, Eisberg’s Deputy Managing Director and Head of Sales. As convenience becomes increasingly important, Eisberg’s focus for the coming year will be on its latest product innovations, particularly the Colourful Bowls introduced this year.

A recent Lifestyle Survey conducted by Eisberg via the Opinio platform confirms that maintaining a healthy lifestyle remains a major public health challenge in Hungary. Nearly half of respondents admitted to struggling with weight issues, yet an equal proportion reported exercising only once a month or less. Adding to the concern, the consumption of raw vegetables is far from a daily habit—only one in five people eat unprocessed vegetables daily, while nearly half (45%) consume them only monthly or never.

To address these issues, Eisberg is launching a new social awareness campaign in 2025 to highlight the importance of obesity prevention and mindful, balanced nutrition more than ever before. “To encourage a healthier lifestyle, it is essential that nutrition-related information is easily accessible and that healthy foods are widely available. This ensures that everyone has the opportunity to overcome excess weight and live a healthier, more balanced life,” emphasized Kinga Shenker-Horváth, dietitian at the Hungarian University of Sports Science and Eisberg brand ambassador.

Eisberg’s anti-obesity campaign will be featured prominently across its communication platforms, including its redesigned website, which will provide lifestyle tips and recipes, as well as its social media channels. Through engaging content, the company aims to reinforce its “Colour Your Life” message—proving that healthy eating can be exciting and can truly bring color to our lives.