Green Factory is one of the region’s best-known food manufacturers in the processing of fresh vegetables and salads, as well as in producing related convenience products (e.g., salad bowls). Through its well-known brands – including Fit&Easy and Primavega – the company is a key market player in Poland, Ukraine, the Czech Republic, Slovakia, Hungary, the Baltic States, and Germany. It is a strategic partner of McDonald’s and a supplier to all major retail and HoReCa chains in the region.

“This transaction opens entirely new opportunities for us in the region, particularly as we enter the Romanian market and strengthen our presence in Hungary. By working together with Eisberg’s experienced and dedicated team, we will build a more innovative and competitive organization that can deliver even greater value to our partners and consumers, while also offering new career opportunities for our employees,” said Artur Rytel, CEO and Chairman of the Board of Green Holding.

Over more than three decades in Hungary, Eisberg has become the category-defining brand in the local market for pre-packaged salads and salad mixes. In 2023, the company underwent a complete transformation – with a fresh visual identity, new packaging, and its “Colour Your Life” slogan, it highlights the importance of a balanced, health-conscious lifestyle. Eisberg has also been actively supporting events and civil initiatives for years – such as the Terézanyu Award, KórházSuli, and mass sports events – all aimed at promoting healthy living.

“With this acquisition, Eisberg’s Hungarian and Romanian teams will continue their operations as part of an international group with a strong focus on the region. From now on, our clear goal will be to become the region’s leading salad company, while what will not change is our commitment to quality, freshness, and responsible nutrition,” emphasized Gyula Pál, Managing Director of Eisberg Hungary Kft.

Green Factory is owned by the Green Holding group, whose business model ensures a presence at every stage of the food supply chain – from salad cultivation and production to logistics. The group includes Green Crops (traditional agricultural production in Poland and Italy), SVI – Smart Vegetables Innovations (hydroponic greenhouse cultivation for year-round supply), and GFL, a logistics company providing fast and efficient delivery for Green Holding companies and partners.

Thanks to its vertical integration, Green Factory guarantees fresh, high-quality products tailored to consumer needs and customer expectations. With its strong market position and continuous investments in innovation, the company is setting new industry standards for fresh ready-to-eat products across the entire region.